In a country where one half of the people don't eat beef and the other half don't eat pork, chicken tends to do well. In fact, sometimes it's all a carnivore can hang on to when it comes to the tricky task of deciding where to eat out.
As their marketing office in India and the ‘go to ‘ office between Johannesburg and us our role was to implement the agreed marketing strategy throughout India. Create communication keeping in mind Nando’s irreverent and cheeky tone, yet sensitive to the Indian customer.
From Local Restaurant marketing, to social media planning, Influencer marketing, to new restaurant openings, product launches, acquiring and retaining customers, to implementing global campaigns. We handled it all for Nando's during the critical years following their launch.